Blog
How I think.
Breakdowns of campaigns that worked, the strategy behind them, and how I use AI without letting it do the thinking.
On LinkedIn.
FOLLOW ON LINKEDIN →- Most businesses will miss the World Cup window entirely.Not because they didn't want to do something — because they waited too long to figure out what.Read on LinkedIn ↗
- Ambush brands beat FIFA sponsors. No cheque required.Non-official brands captured 35%+ of all World Cup conversation — without paying FIFA a single dollar for the privilege.Read on LinkedIn ↗
- Levi's covered their own logo. On purpose.Constraints aren't the obstacle. They're often the brief.Read on LinkedIn ↗
- Nine just turned NRL rights into a full funnel.The smart brands in this lineup aren't buying ad spots. They're buying a system.Read on LinkedIn ↗
- A full month of content. Done in under two hours.The exact 3-step system I use — and teach: the brief, generate in batches, the edit pass.Read on LinkedIn ↗
- Your best ad can work twice as hard.I took a winning static ad apart and rebuilt it as a collage motion video. Same idea, new shape.Read on LinkedIn ↗
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- 0435 741 817