Basic
Single-Channel Campaign
$250
- Channels orchestrated
- 2
- Campaign concepts
- 1
- Creative direction
- Summary
- Rollout timeline
- 4 weeks
- Launch assets
- —
Secure checkout by Stripe · AUD
IMC campaign plans
One message, every channel, perfectly in step. That's what an IMC plan is — and why big brands never launch without one.
Most businesses run channels in silos: the ads say one thing, the emails another, the socials a third. An Integrated Marketing Communications plan fixes that. It takes ONE core campaign idea and orchestrates it across every channel you use — so each touchpoint reinforces the others and the whole campaign compounds instead of fragmenting.
See packages ↓
from $250 · 2–5 channels
What you get.
What's inside
- Campaign concept: the big idea, built around one core marketing angle (selling message) with supporting angles per audience segment
- Message architecture: what gets said where — ads, email, social, content, PR — and how each channel's version ladders back to the core idea
- Channel sequencing: what launches first, what follows, and why (awareness → consideration → conversion)
- Creative direction: visual and copy direction per channel, specific enough to hand to any designer or writer
- Timeline & measurement: a week-by-week rollout with the numbers to watch
Delivered as a boardroom-ready interactive report.
Best results: this plan is strongest when built on an existing strategy or audience research. If you don't have either, consider my Marketing Strategy Report or Social Intelligence Report services — both offer a package with this IMC plan included at a bundle price.
Edited by hand
Nothing reaches you straight out of a machine. I review, rewrite and check every deliverable.
Revisions until it’s right
Revisions are included. If anything feels off-brand or ‘AI-ish’, I fix it.
Pick a package.
Prices in AUD. Every package is edited by hand and includes revisions. Pick the one that fits, or send a brief and I'll point you to it.
Standard
Integrated Campaign
$500
- Channels orchestrated
- Up to 5
- Campaign concepts
- 2 to choose from
- Creative direction
- Full, per channel
- Rollout timeline
- 12 weeks
- Launch assets
- —
Secure checkout by Stripe · AUD
Premium
Campaign + Launch Assets
$950
- Channels orchestrated
- Up to 5
- Campaign concepts
- 3 to choose from
- Creative direction
- Full, per channel
- Rollout timeline
- 12 weeks
- Launch assets
- 10 rendered ad creatives + 5 social posts
Secure checkout by Stripe · AUD
Good questions.
What's the difference between this and a marketing strategy?
Strategy decides positioning and where to play. An IMC plan is the campaign layer: it assumes those decisions and orchestrates the execution. If you need both, the Strategy + IMC bundle on my strategy service saves you money.
Do you execute the campaign?
The Premium package includes launch-ready creative assets. Full execution can be arranged as a custom order.
What businesses fit?
Product launches, seasonal pushes, rebrands, funded startups going to market — any moment where multiple channels need to say one thing.
How it works.
Tell me what you need
Send the brief form, a text or an email. Pick an offer, or just describe the problem and I’ll tell you honestly which one fits.
I think, the system lifts
I research your market and choose the angles. My AI system drafts, designs and formats the heavy lifting. Then I edit every piece by hand before you see it.
Review, tweak, launch
You get finished files, ready to use. Revisions are included, and anything that feels off-brand or ‘AI-ish’ gets fixed.
More in Strategy & consulting
Send a brief.
Freelance project or a role you're hiring for — tell me what you need. I respond to all professional enquiries within 24 hours, usually much sooner.
- Text to book a call
- 0435 741 817